TriplePoint PR

Our dear friend and co-worker, Rannie Yoo.

I’m sad to note that Rannie passed away Sunday afternoon. She was philosophic in the last few weeks, happy with the love her friends, family and new husband David Reid had shown her in the last year. Born in Korea, she was raised mostly in Southern California and was a graduate of UC Berkeley in Asian Studies in 1998. She started working with Erica in 1999 and of course has been with us since the company’s inception in 2002. She will always be in spirit.

Sweet but persistent, Rannie was flowering personally and professionally when in November she mentioned she was going to the dentist’s office for what was then thought to be a toothache. As the news got worse over the months she redoubled her efforts to fight the aggressive cancer valiantly, even cheerfully. Even last week she sent a few CDs of music as a gift to our kids and was making plans for family members she supported. She was deeply touched by everyone’s support, and said she had no regrets, fear, or any more pain.

Last week we conducted the very first preview press demos for LEGO Universe at the TriplePoint offices in San Francisco. Journalists were invited to check out the game, snag some new screenshots, talk with the development team, and get answers to all their LEGO MMO questions.

Ryan Seabury, the game’s Creative Director from NetDevil was on hand with an in-depth gameplay demo – the first peek for journalists into myriad challenges and worlds awaiting players when LEGO Universe releases next year.

Read together, two recent works on white collar living would suggest there’s been a bifurcation of the white collar class, geographically and demographically.   Richard Florida’s Who’s Your City takes as its  archetype of economic drive the bourgeois boheman, or “bobo” (a term coined somewhat sardonically by David Brooks’ 2001′ Bobos in Paradise.)  The Bobo sips lattes, went to an elite school, and really doesn’t want to live much outside of cities like San Francisco or New York.  Peter Kilborn’s Next Stop, Reloville surveys the managerial class.  They embody Patio Guy — mostly suburban men who drink beer, good excel and watch a lot of college football after graduating from often their state universities and are willing to regularly relocate in order to advance up the Fortune 500 food chain.

Peter Ha - Tech Editor TIME Magazine/ TIME.com

In what hopes to be a recurring feature we will be turning the tables around on a prominent journalist and making them the subject of a short interview. Our goal is to bridge the gap between journalists and PR professionals and foster better relationships in our daily work lives. If you have any suggestions for journalists you would like to know more about or see interviewed here, leave a note in the comments.

Peter Ha is an NYC-based journalist who spent several years as the news editor for TechCrunch’s Crunchgear.com. Recently Peter left his gig at Crunchgear to pursue a new opportunity with TIME magazine and TIME.com as the editor of their new technology section which is set to launch this November. Moving from a tech focused site to one of the most recognized brands in weekly news magazines, Peter’s new position represents a changing of the guard in journalism and news media as the generation who was born along with the Internet reports back to the generation before.

TP: Tell us about your new job at TIME. What is your role going to be there?

Resident PC gaming guru at Examiner.com, Bryan Edge-Salois took a pair of Gunnar’s digital performance eyewear for a month-long test drive. The gaming glasses marathon began just after Bryan discovered Gunnar Optiks at PAX,  and concluded this weekend with a full product review. The self-proclaimed “glasses snob” was impressed on all accounts – the Gunnars reduced visual strain and improved eye stamina, and have all but replaced Bryan’s normal prescription glasses…

“The prescription lenses paired with Gunnars specialized optical design and other features have created an amazing pair of glasses that I scarcely ever want to take off.”

“Gunnars sharpen what you look at, and look sharp, too.”

“Wearing Gunnars is almost like having a ‘shield’ over your eyes… might not make you a ‘better’ gamer, but they can certainly improve long-term ‘eye stamina’ after that 40-man World of Warcraft raid or several hours of Left 4 Dead starts to take its toll.”