TriplePoint is the leading public relations agency serving the interactive entertainment and technology industries. Having established domain expertise in games and tech, we offer a variety of professional PR services including corporate and product launches, announcement distribution, on-going brand development, crisis management, event management, editorial, and other strategic efforts depending on your company objectives and goals.

Founded in 2002, TriplePoint has offices in San Francisco, New York, Los Angeles and additional staff in Raleigh-Durham and Austin. We have nearly 30 full-time staff members across our offices, half of which are shareholders in the company with a vested interest in the outcome of your campaign. We align our interests tightly with clients, sometimes through partnerships for equity or revenue share programs in lieu of the industry-standard fee structure. Our clients span many one-person startup development shops to world-renowned brands across the video game and B2B/B2C technology sectors. If you're looking for representation that's eager to understand your brand and/or products as well as you do, and a real effort to secure real results, you've come to the right place.

Agency of Record

We help shape and broadcast your story to the right audiences. Whether you're trying to communicate to the right VC or put the massive in MMO, we can help. Given our unparalleled domain expertise and tireless execution, we are able to assist companies in all aspects of their communications in digital media.

Our team goes beyond the traditional press release and pitch churning by providing strategic counsel and constantly uncovering new opportunities for you. We act as a seamless part of your internal marketing team; from initial competitive positioning and corporate messaging, to the execution of a strategic plan to reach across the corporate, consumer, and enthusiast landscape. The entire agency serves as your advocate across the thousands of influencers we regularly touch. Our goal is to create a true partnership and evolve with a client from idea to IPO and beyond.

Corporate and Product PR

Whether you're a bootstrapped tech startup seeking funding, a respected and funded online startup, a AAA online game developer, or an indie with the next best thing for iOS/Android, you've come to the right place. We have a deep level of experience running corporate campaigns that have been executed to define public perception and messaging, respond with crisis management initiatives, generate coverage around major milestones, and position executive leaders through thought leadership campaigns that help to reinforce the brand. Our product PR experience extensively covers product launches, event management/execution, and consultation services. You're hiring a team that is likely to be within your target market, and we'll help you effectively engage those audiences.

Press Release Distribution

TriplePoint can distribute your press release to key enthusiast, mainstream, trade and business media covering digital media. We target the distribution to ensure that it reaches journalists who are interested in your message. For an additional fee, we can compose or edit your press release to achieve maximum results with your target audience. Our proprietary press release distribution system, VerticalWire, was designed with journalists in mind and incorporates a tagging system, media feedback, and embeds assets with the news. As with all of our services, VerticalWire is highly results-oriented. Quite a few companies have gone from sending out one press release to engaging with us for an extended PR campaign based on the success of their VerticalWire experience.

Event Management

Need to hold a press conference to unveil your new product? Maybe it's a party that attracts your loyal fanbase to engage with your brand? Or do you need help staffing a trade show and managing appointments with qualified press? TriplePoint has nearly a decade of planning and executing events with some of the largest technology and video game brands in the business. Let us help you determine the best strategic action required to achieve your goals.

Strategic Minds

You're not just hiring relationship specialists, you're hiring experienced professionals who have seen companies and products come and go, marketing campaigns that have succeeded and failed. Don't let your corporate brand or new product falter due to uncontrolled messaging delivery and disconnected perception from the reality of your offering. We get to know you and your brand, then work strategically and proactively to ensure that we anticipate and control public conversations.