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By Eddiemae Jukes Bolt’s Pocket God Continues App Store Domination

More than a year after its initial launch, Pocket God continues to top the App Store charts with over two million copies sold. Bolt Creative’s Dave Castelnuovo and Allen Dye keep the craze, well, crazy, through clever content updates, community engagement and tons of humor.

The benevolent deities on the PR team help keep Pocket God‘s name in lights through quality media hits. Here’s a recap of the latest and greatest:

Bloomberg TV
Venture CES Edition – Broadcast and Online (1/22)
Dave Castelnuovo speaks on the Pocket God demographic, pricing strategy and the future of the brand.

NBC’s “press:here”
Episode 42, Part 2 – Broadcast and Online (1/31)
Dave joins the weekly Silicon Valley news roundtable to discuss app development and the iPad.

The New York Times
“For Gamers, the iPhone is a Player” – Online (1/27) and Print (1/28)
Dave comments on the power of the iPhone as a gaming device.

TIME Techland
“Popular iPhone App Pocket God Possibly Coming to Android” – Online (1/8)
Dave discusses the Nexus One, Android and Pocket God’s future.

The Sunday Times
“Apps generation could make second killing from Apple’s iPad” – Print and Online (1/31)
Bolt on how Pocket God came to be, and the iPad opportunity.

Joystiq
“iPhone Game Devs Give Us Their Thoughts on the iPad” – Online (1/28)

PocketGamer.biz
“Bolt Creative’s Castelnuovo: iPad is the Ultimate Virtual Chess Board” – Online 1/28

Kotaku
“Pocket God Micro-Review: Heaven or Hell?” – Online 1/19
“Pocket God is more than a simple time killer. It excels at some of the best the iPod/iPhone has to offer and does so brilliantly. While the players are put in the role of god, the real divine work here is the workman-like craft and development that went into making this title.”

For more insights into what works for Bolt, and how indie developers can achieve their own success on a tight budget, be sure to check out Dave’s GDC talk next week!

NBC’s “press:here”

Episode 42, Part 2 – Broadcast and Online (1/31)

Dave joins the weekly Silicon Valley news roundtable to discuss app development and the iPad:

http://bit.ly/aUG21u

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TriplePoint is the leading agency serving the interactive entertainment and digital lifestyle industries. We have offices in San Francisco, New York and Los Angeles, and collaborate with partner agencies around the world to provide international service. Founded in 2002 as Kohnke Communications by Erica Kohnke Kain, the agency has grown to be the market leader in public relations, marketing, business development, and product consulting within the games and digital media market. TriplePoint is the partner for those committed to success within the growing interactive entertainment and connected lifestyle segments. Learn more about TriplePoint >

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