Greenopolis / Waste Management
Increase awareness of Greenopolis, a subsidiary of Waste Management, and their efforts to increase ways for consumers to participate in acts of recycling and conservation.
Define and sharpen Greenopolis’ brand and streamline their messaging for both internal and public communication purposes as well as to bring potential partners on board. Convey clear, concise messages to the media to explain how Greenopolis technology provides the power to scan and the tools to track one’s engagement with recycling. Emphasize Greenopolis’ commitment as an innovator to making a positive impact through the organization of an America Recycles Day teleconference that allowed corporations and consumers to connect and build future recycling strategies together. Position Greenopolis as a forward-thinking company with the launch of Facebook game, Oceanopolis, which rewards recycling both in real life and in the virtual world.
Secured placement in Tech, Green, Gaming and Business publications to tell Greenopolis’ complex story in clear and understandable terms and position Greenopolis as a pioneer in the environmental tech space. Built brand awareness with placement in outlets such as TechCrunch, TreeHugger, Gamasutra, IGN, Inside Social Games, AOL’s Games.com and VentureBeat. Increased visibility by coordinating attendance and a promotional street team presence at industry events, including Casual Connect and Virtual Goods Summit.
TriplePoint has been critical to not only crafting our public relations strategy but helping us build a new business within a large company. Their guidance and creativity has been invaluable.