Throw out the playbook.
The games market is crowded, noisy, and chaotic. Algorithms, creators, platforms, and communities now shape success in ways that are hard to measure and harder to predict.
What worked for one game is not guaranteed to work for yours.
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TriplePoint helps each game find its own unique path to traction.
Our Services
​TriplePoint operates across the go-to-market spectrum, with strategy always leading execution:
Positioning & Go-To-Market Strategy
Game narrative, audience definition, launch planning, and messaging
Steam & Storefront Strategy
Page optimization, capsule and trailer direction, wishlist growth, and iteration
Creators & Content
Earned and paid creator programs, content strategy, and campaign execution
Community Growth & Engagement
Pragmatic Paid Media & Marketing Data
Discord and social strategy, playtests as marketing, and community-driven growth
Ad campaigns, analytics tooling, wishlist and growth attribution, sentiment analysis, social listening
Our Marketing Approach
We partner with studios to design and execute a go-to-market strategy tailored to the game, the team, and the reality of today’s market.
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Every engagement starts with deeply understanding:
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Your game’s vision, audience, and market position
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Your team’s strengths, constraints, and comfort with different approaches to delivering your message
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Your budget, timeline, and risk tolerance
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Then we scaffold the right strategy for the job. That might mean:
Short-form video and livestreaming
if your game is beautiful and your team likes being on camera.
Community-building and playtests
as the core growth engine for a multiplayer game.
Steam optimization, positioning, and wishlists
to help you capture momentum from the algorithm.
Targeted creator campaigns
or lightweight paid tests when they make sense.
Get in touch.
Grab some time for an initial consultation: